weaknesses
How Competitor analyses help you to uplift your business • Identify your strengths and . When you know where you’re ahead of the competition , you can focus your marketing message to press home that advantage. When you know where you’re behind, you can better understand how you need to improve your products, services or after-sales to exceed your competitors. • Understand the marketplace you operate in. You know who many of your competitors are but you won’t know all of them right off the bat and may not be aware of the latest entrants to the market. Identifying your primary competitors (as well as any upcoming threats), and how they differ from your business is key to beating them. • Evaluate trends in your sector. Which new or improved product, service or feature are competitors offering to gain an advantage? Which trends have they seen that you haven’t yet? By examining the behaviors and actions of other companies in your marketplace, you can judge whether they’ve taken the righ...